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Introduction: The “Leaky Bucket” Problem
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Start with a common pain point: “You’re spending thousands on Meta and Google ads. Your traffic is up, but your sales are flat. Why?”
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Explain that pouring more traffic into a website that doesn’t convert is like pouring water into a leaky bucket.
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What is CRO (Conversion Rate Optimization)?
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Define CRO in simple terms: It’s not guesswork. It’s the data-driven process of analyzing why visitors aren’t buying and systematically fixing those issues.
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Emphasize that it’s about making more money from the traffic you already have.
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“Traffic” vs. “Conversion”: Why You Need Both
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Explain the roles: Marketing (like your parent company, Expertd) gets people in the door. CRO (your service) ensures they have a good experience and make a purchase.
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Use a simple math example: 1,000 visitors at a 1% conversion rate = 10 sales.
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1,000 visitors at a 3% conversion rate (after CRO) = 30 sales. You tripled your revenue without spending a dollar more on ads.
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Our Process: How We Fix the Leaks
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Briefly mention your method: We analyze user behavior, identify friction points (like a confusing checkout), test solutions, and measure the results.
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This shows you have a professional, data-driven process.
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Conclusion: Fix Your Funnel First
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Reiterate the main point: Before you scale your ad budget, invest in making your platform ready for the traffic. A 1% improvement in conversion rate can be more profitable than a 10% increase in traffic.
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“Ready to turn your visitors into customers? Contact Triodotz for a free Shopify CRO audit today.”
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